Steven Doctrow; Executive
Vice President of Partnerships & Alliances at Rogers & Cowan/PMK is a
diversified entertainment marketing executive with vast agency experience
working in public relations, digital media and branding sponsorships.
Since his arrival to the agency 24 years ago, Steven has created and managed strategically
targeted campaigns on behalf of global brands, luxury goods and services, major
non-profit organizations, television shows, producers/production companies,
international and national award shows. Steven has a strong British
connection through his representation of BAFTA LA which includes year-round
public relations, management of all red carpet events with media, as well as creating
and activating third partner alliances.
Prior to joining Rogers & Cowan, Steven was Senior Vice
President at Premiere Radio Networks where he was responsible for the creation
of promotional marketing campaigns for Fortune 500 companies from the consumer
electronics, entertainment and packaged goods industries.
Before this association, he was Vice President of
Promotional Marketing at Chiat/Day Inc. Advertising where he created high
profile marketing campaigns for client companies in personal computer,
automotive, spirits and lifestyle brands.
Steve began his career in the promotion industry at United
Artists Corporation where he was responsible for the advance promotion and
publicity of all UA/MGM motion pictures throughout the Western United States.
has been at the forefront of technology and emerging media for the last decade. Having worked with brands spanning digital, interactive, mobile and social experiences. Robinne led product development and strategy at Amazon/IMDb, myspace during its peak and Match.com/Tinder. She has built digital products for NBC’s The Voice, Comedy Central and Steven Spielberg’s The VR Company, to name a few. In addition to her work as an innovator and leader, Robinne was also an on-air correspondent at the Presidential Inauguration of Barack Obama, covering the logistical technology used during the ceremonies. Standard and Poor’s identified her as part of the “Society of Industry Leaders” and Hollywood Reporter named her “The Next Generation of Industry Execs”. She has been featured on CNN and NBC and is an Executive Chair of the Interactive Peer Group for the Television Academy, the most influential board of influencers determining excellence in digital media. Prior to her leadership positions at top tech and media companies, Robinne also held management positions at Universal Music Group, Sony Electronics, and was an early member of Jimmy Iovine’s start-up Inside Sessions, a digital curriculum designed to introduce young musicians on how to break into the business of music. Robinne would later go on to be an Ambassador of Goodwill and Peace in Mexico, where she launched a non-profit program for kids to learn arts and humanities. In 2016, Robinne authored the virtual reality user experience for “Take Back the Mic: The World Cup of Hip Hop” for Oculus which was an Emmy finalist in 2016. Robinne holds a B.A in Cinema/Television from USC and completed the Leadership Strategy Program at MITs Sloan School of Business. Earlier this spring she was named in the top spot as “Five People Pushing Technology You Want to Work With Now” in Forbes Magazine. More at www.robinneburrell.com