Nominees & Categories for the SMS Awards 2020
ADIDAS PARLEY X
No oceans, no air, No life from Adidas. The sports brand, worked with Parley, to fight against the plastic pollution that is choking our oceans by using plastic trash collected from remote beaches and coastal communities as the raw material for an entire range of sportswear. And their campaign, with Alexander Zverev, Ian Thorpe, Nat Fyfe, Ellyse Perry and Mimi Elashiry, resonated broadly with the world showing their clients that eco policies were a priority.
NIKE DREAM CRAZIER
GUINNESS LIBERTY FIELDS RUGBY WORLD CUP
Guinness may not be a sports brand, but they delivered one of the most powerful promos of the year. The brand pushed aside commercial interests to celebrate the core values of rugby – and the extraordinary story of the Japanese Women’s Team. This was about sport not Guinness. Their campaign alongside a five-minute documentary featuring first-hand insights from the Liberty Fields rugby team was impactful and deeply moving.
NIKE DREAM FURTHER
J BRAND JEANS ELSA HOSK
FENTY by RIHANNA
LOUIS VUITTON X
SAMSUNG QLED TV
TURKISH AIRLINES SAFETY VIDEO LEGO
The safety video from airplanes was given a unique twist by Turkish. They drafted in the stars of the Lego Movie to provide laughs and generate smart brand awareness. And of course having star names such as Chris Pratt as Emmet, Elizabeth Banks as Lucy (aka Wyldstyle) and Will Arnett as LEGO Batman all helped.
AIRBNB THAT’S WHY WE AIRBNB
HERTZ NO DRAMA
BRITISH AIRWAYS MADE BY BRITAIN
TOURISM AUSTRALIA MATESONG
MARRIOT HOTELS. LET YOUR MIND TRAVEL
FOUR SEASONS TAKE YOUR TIME
WALDORF ASTORIA LA LIVE UNFORGETTABLE
UNIVERSAL MUSIC GROUP - INTERSCOPE RECORDS BILLIE EILISH
2019 was Billie Eilish’s year and the UMG Interscope team were essential into turning the LA local into a global phenomenon. Thanks to a series of astute content delivery through streaming services followed by a magnificent Coachella appearance project, Eilish broke through in style thanks to smart strategy.
WARNER BROTHERS THE JOKER
NETFLIX/ COCA COLA. STRANGER THINGS
AMAZON PRIME MAISEL DAY
FOCUS FEATURES - DOWNTON ABBEY MOVIE
SONY PICTURES JUMANJI - THE NEXT LEVEL
MORGAN STANLEY JUSTIN ROSE CHALLENGE
BANK OF AMERICA THE POWER TO BE ME
US BANK HARD WORK WORKS
HSBC THE SOUND
AUDI E-TRON THE DEBRIEFING
VW ATLAS SAME DIFFERENCE
TOYOTA START YOUR IMPOSSIBLE
LAND ROVER. UNSTOPPABLE
LEXUS OUR GREATEST CURIOSITY
INTERNATIONAL REAL ESTATE
JOSH FLAGG CRAZY $10M + CAR COLLECTION!
THE NARTEY GROUP
There is no one quite like real estate broker Kofi Nartey. A celebrity and luxury homes specialist, he is anything but shy or unconfident.
Across social and traditional platforms and with his self generated content and posts, he leads the narrative for the Nartey Group. He prides himself on his international success and one of a kind sales acumen. Kofi has enjoyed huge success with brand integrations, including his showcase with Hublot.
COMPASS OUR VISION
SOTHEBYS INTERNATIONAL REALTY CURRENT
NOURMAND AND ASSOCIATES DECADES
The Decades promo makes it clear that Nourmand are the original power players and have not left that perch for almost half a century. The fast paced trailer definitely speaks clearly of their pride of remaining a family-run residential real estate firm, who cherish their past, but have embraced the future.
HILTON & HYLAND THE FOUNDERS
Netflix and Amazon would be proud at the production levels of this documentary style presentation for Hilton & Hyland. Their video The Founders presents a unique look into the minds of Rick Hilton and Jeff Hyland, all while showing off some of their biggest sales.